Magnum have just announced that they will be releasing a new flavour of White Chocolate and Champagne. This flavour was chosen as a result of a social media poll.
Most recently released Magnum Flavours
Instagram. This was the clear winner of the poll as it boasted 78% of the vote with his competition of Pumpkin Spice only getting 22% of the votes.
Magnum’s CEO Chris Newton made a statement at the announcement reading ‘we wanted to let our loyal customers have the chance to decide the new flavour that we decide to create’. This new flavour marks 35 years of Magnum in 2024. Magnum is a brand focused on bring the luxury experience to everyone. With this in mind, the public were given exclusive access to the project. A poll put out on Magnum’s social media gave everyone a say in creating this new flavour of ice cream. After the poll closed and two flavours remained, White Chocolate and Champagne and Pumpkin Spice, it was time for the in-person testing station. Magnum set up a pop-up testing stall set up in the Copenhagen, Denmark. Popular foodie Influencer Abbie Wheeler commented ‘It was amazing to be involved in creating a new flavour of ice cream for such an iconic brand’
Magnum Launches Cinematic Ice Cream Campaign #FindYourSummer pic.twitter.com/Xgkl1vPGM3
— clean lines agency (@cleanlinesagncy) February 27, 2024
” 25% of Magnum profits will go to the charity Food Aid International”
Magnum have also stated that they want to give 25% of the profits made will go to the charity World Food Program. This charity helps people with mental health problems. They have chosen this Charity in support of those who are currently struggling with mentalhealtissues. The packs will be sold at €4.50 per box which will contain 3 Magnums. These packs will be sold at all major retailers across the world.
It’s time to let go and experience true pleasure with the all new white chocolate and champagne magnum, so grab one today from a store near you.
by Sophie Bartholomew
