With its founding in 1949 by Adlof Dassler, Adidas has a distinguished track record as a leading worldwide sportswear brand. Innovative athletic footwear that would improve performance while transforming the sports business was the brand’s primary goal from the beginning. Adidas achieved tremendous progress in the football world during its initial years. They revolutionised the football boot market by introducing the first pair with screw-in studs in the 1950s. (Adidas, a groundbreaking invention, which improved their grip on various playing surfaces.
Adidas emerged as a top choice for sports fans and professional athletes, expanding its product line to include clothing and accessories for various sports. To satisfy the changing demands of athletics, they kept pushing the envelope and creating cutting edge technology. When the superstar sneaker was introduced in the 1970s, it became one of the most famous moments in Adidas history. Known for its three stripes and unique shell toe, this timeless style gained international recognition very fast. It became a symbol of hip-hop culture and street flair, transcending the realm of athletics.
Adidas partnerships
The brand has been significantly shaped via partnerships. To produce unique and limited-edition collections, they have collaborated with several athletes, artists, and designers. The widely popular Yeezy collection is the product of one of the most prominent partnerships, with music legend Kanye West. Through these partnerships, Adidas is able to reach a wide range of global consumers while also incorporating innovative ideas and creative ideas into its products.
BREAKING: Adidas is cutting ties with Kanye West over his antisemitic remarks.
The company says it will “end production of Yeezy branded products and stop all payments to Ye and his companies.”
— NPR (@NPR) October 25, 2022
Adidas has also made a major commitment to sustainability in recent years. They have taken several steps to accomplish this aim since they understand how important it is to minimise their influence on the environment. To cut waste and encourage a circular economy, they include recycled materials in their products, for instance. To further aid in maintaining the sustainability of this invaluable resource, the brand has incorporated water-saving technology into its production process. The brand is still significant in the sports sector today. Adidas offers products for many people, including football players, basketball players, runners, and people who just appreciate comfort and style.
Mutia Nabilah Devayana
