Hailey Bieber’s beauty line has turned heads multiple times in the past years. Additionally, in the last month, Hailey and her team showed the entire world that they are beyond geniuses when it comes to marketing their Rhode Skin phone case.
Similarly, to any other beauty brand, Rhode Skin would eagerly ride the waves of trends, swiftly launching products mirroring the latest social media sensations. However, a paradigm shift occurred last month as the brand became THE trendsetter. Why wait for others to dictate the trends when Rhode Skin could blaze its trail? With Hailey Bieber’s track record of setting trends, such as strawberry makeup and glazed donut nails, this transition was a natural evolution for the brand.
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Therefore, the brand launched their hit: a phone case with a built-in holder for their lip balm. We carry our phones with us EVERYWHERE. By seamlessly integrating a lip balm holder into a chic phone case, the product elegantly solves two everyday dilemmas: the need to dig through a purse or your pockets to find an essential beauty item and the desire to have a chic phone case that is handy anyway. And the best part is that it’s not just a simple phone case with a built-in holder, furthermore, it also becomes a walking billboard for the brand – every mirror selfie becomes free advertising for the brand.
Rhode Skin viral lip case / Source: E News
Why is Rhode Skin a genius?
Because it converts consumers to loyalty by creating a feedback loop: you buy the Rhode Skin phone case and the lip balm as a duo, and as the lip balm will eventually run out, the desire to maintain the aesthetic integrity of the phone case prompts repeat purchases, since it is the case would just look incomplete without the lip balm attached.
@intellectandstyle Rhode Phone Case – Buy, Buy, Buy Again! #rhode #haileybeiber #skincare #beauty ♬ original sound – intellectandstyle
In conclusion, in today’s fast-paced world, Rhode Skin’s latest innovation is more than just a solution to everyday beauty needs – it’s a must-have accessory for the modern girl. By seamlessly combining a lip balm holder with a sleek phone case, they’ve set a new standard in style and convenience. Say goodbye to rummaging through bags for essentials and hello to effortlessly chic selfies. Join the trendsetters with Rhode Skin and elevate your daily routine.
Gabriela Mardari
