Benefit Cosmetics was established by twin sisters Jean and Jane Ford in San Francisco in 1976. Over the years, Benefit has continued to expand and evolve, introducing new makeup products and also expanding its range. Despite its growth, Benefit has remained true to its roots, as a result maintained its commitment to providing high-quality and innovative beauty solutions
Benefit makeup is more than just cosmetics; it’s a celebration of individuality, confidence, and playful self-expression. With a commitment to innovation, Benefit has been transforming faces and revolutionizing the beauty industry for over four decades. From iconic products like the award-winning They’re Real Mascara, which adds length, volume, and curl to your lashes for a dramatic, to the beloved Hoola Bronzer, a flattering matte bronzing powder that adds a sun-kissed glow
Whether you’re a beauty beginner experimenting with makeup for the first time or a seasoned makeup enthusiast looking to refresh your routine, Benefit cosmetics offers something for everyone.
But Benefit isn’t just about looking good, it’s also about feeling good too. This can be seen with their playful packaging, quirky product names, and sense of humour are sure to bring a smile to your face every time you use them. After all, they believe that beauty should be fun, not serious.
benefit has a variety of makeup products to choose from
Celebrities linked to Benefit makeup
Benefit has partnered up with a range of celebrities and influencers who love using their products.
Kim Kardashian: The reality TV star and beauty mogul has praised Benefit’s PORE fessional Primer for its pore-minimizing and mattifying properties.
Priyanka Chopra: The Bollywood and Hollywood actress has mentioned using Benefit’s They’re Real! Mascara in interviews and on social media.
Adele: The Grammy-winning singer-songwriter is known to be a fan of Benefit’s Hoola Bronzer for achieving a sun-kissed glow.
This has led to an increase in popularity for benefit therefore increased sales.
@benefitcosmetics Doing your makeup on a moving vehicle is every it girl’s duty! 🚀 #makeuponthego #convenientglam #quickglam #alwaysbenefit ♬ original sound – Benefit Cosmetics
To conclude, Benefit Cosmetics has become a globally recognized beauty brand and can be found in over 60 countries.
Ella Kelly.
