Space Race: from a Political Statement to a Marketing Stunt

Since the 1960’s, the Space Race has lost its appeal. Instead of looking up at the moon, people’s attention has now shifted to what’s directly in front of them. The CaixaForum of Barcelona is celebrating the 50th anniversary of the first moon landing with the exhibition of this big mission, taking us back to a time of unexplicable eagerness of a whole nation and even outsiders. It’s also making everyone ask themselves: why has there been such a decline in citizen’s interest with space?

Back then, the US Government made it all about collective participation and nowadays people just wouldn’t identify with such an expensive mission with no outcome for them and their daily life.

50 years after Apollo 13’s popular moon landing, people’s perception on the Space Race has greatly changed. Society isn’t

Whether people have just realized that there’s nothing in the moon for them because they can’t identify with it or get any profit from it, or that we aren’t watching as much Sci-Fi

the space race went from a political statement to a marketing stunt

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