

What are the keys that determine the relevance a brands?
«Citizens are determining the development of the brands» acording to the researcher Dionisia Mata
ResearchZPortada Izquierda 9 noviembre, 2019 user2 0This is the only study in the sector that estudies the relationship of people with brands. It is currently a world reference that captures the opinion of 350,000 consumers worldwide on 1,800 brands in 31 countries and 22 different industries. It is also one of the studies that collects the most data in Spain.
In addition, one of the interesting points about the report is that it reveals which brands are the most important to consumers. Starting from Google in the number 1 position, followed by Whats App and the sports store, Decathlon in third place. Following the analysis of the attributes and values that today distinguish a ‘meaningful’ brand.
The relevance of a brands
Round Table
There was a discuss about the importance of the brands and its impact on the society. At the table the discussion included different topics of the study. According to Coromin «the relevance of a brand is useful because it is what really sets you apart from your competition.» It basically helps your product to sell more before another. There are two types; or is built by price or relevance. So in summary the relevance differentiates you from the competition.
The audience was able to ask questions at the end of the table. The audience was able to ask what generated doubt during the whole conference. And so also analyze what effect the conference had on the students.
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