Sunny Jean: «The resale clothing industry gives older clothes a chance at a new life» Sunny Jean: «The resale clothing industry gives older clothes a chance at a new life»

Sunny Jean: «The resale clothing industry gives older clothes a chance at a new life»

A Dive Into Resale Clothing & Its Impact on the Sustainable Fashion Movement
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Inici » Historic » Sunny Jean: «The resale clothing industry gives older clothes a chance at a new life»

Monica Jean, otherwise known as Sunny, from SelectedbySunny on the Poshmark app is an expert in all things related to the resale clothing industry. In just a year’s time Sunny has managed to grow up to following of about forty-four thousand people on the social commerce marketplace app, Poshmark, which allows people within the United States to buy and sell new or used clothing, shoes, and accessories. Since starting she has made over 500 sales and has felt her merchandise to people all across the United States of America.

Sunny’s involvement in the resale clothing industry you have given countless articles of clothing to second chance at life and have contributed to the larger sustainable fashion movement that has emerged over the past several years. To hear more about the topic of sustainable fashion , be sure to watch the video below in which Monica discusses the sustainable fashion movement and the environmental impact it has instilled.

Hannah Jean: What exactly is the resale clothing business?

Sunny Jean: The resale clothing business covers a wide range of markets. They can include: retail arbitrage which is buying new with tag merchandise from stores at discounted sales prices and selling them for a profit. There are also vendors directly from manufacturers and selling those items as boutique items. I prefer to buy gently used or sometimes new with tags items from thrift or consignments stores and resell them for a profit.

HJ: Why did you choose this type of business?

SJ : I chose to start my resale clothing business because I have been a frequent shopper at thrift stores since I was in high school and I love the idea of ​​the environmental benefit that I have used clothes to new home and life offers. I also love the thrill of the hunt and finding high end clothing brands for deeply discounted prices.

A picture of SelectedbySunny's Inventory shelves.

HJ: How do you maintain growth in terms of recognition and sales?

SJ : Maintaining growth requires a lot of work called Poshmark that very much uses the social media marketing strategy of acquiring followers to grow your business. This is done by sharing your closet multiple times a day, sharing other people’s closets in hopes that they will share yours to their followers. I also follow other resellers’ closets who share a similar aesthetic to mine to attract some of their followers to shop my closet. My sales have been steadily increasing over the last year as I have invested my time in pursuing these strategies and am currently gaining about 1000 followers weekly.

HJ: What is unique about your business?

SJ : Being a visual person, presentation is really important to me. By this I mean, I put a lot of emphasis on what the buyer is going to receive when they open a package from me. After steaming the piece of clothing, I package it in a sealed plastic bag with a thank you sticker. I also stamp «Just For You» on the outside of the box so it’s the first thing they see. If a buyer purchases an item that costs above a certain amount, or they order multiple items, I include a handwritten thank you card. All of these things I believe help to make my business unique and very customer experience focused.

A picture of SelectedbySunny's packaged sales ready to be shipped.

HJ: To what do you attribute your success?

SJ : I love research! This has been the number one thing that I believe has made my business successful.I spend a significant amount of time every week watching youtube videos of other resellers to learn about brands that are desirable and selling well for them. I also follow fashion vloggers who discuss current fashion trends, so I know what to look for when I am out sourcing for inventory. Studying the market and what buyers are looking for is key in this line of business. Now I will say, I also enjoy sourcing vintage items that may not be current style, but they are beautiful or well constructed. I find these do well for me also. What can I say, I have great taste!

HJ: If you had one piece of advice for someone wanting to work in the resale clothing market, what would it be?

SJ : My one piece of advice for someone thinking about starting to resale clothing business is not afraid to spend a little more on high end items. You will easily get three times your investment and oftentimes way more than that. Plus it draws lots of followers to your closet.

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