CatDialeg
CatDialeg
CatDialeg
CatDialeg
Brands with values

Brands with values

Consumers expect more from brands
EconomiaTecnologiaZPortada Izquierda 9 November, 2019 0
0 / 5 (0 votes)

Dionisia Mata visited the Abat Oliba University last Wednesday to present the Meaninful Brands study. She is the Insights Director of Havas Media Group. And since consumers want brands with values. Mata presented the international and national Meaningful Brands of 2019. Havas Media is the media division of Havas’ group. And Meaningful... Read more
What are the keys that determine the relevance a brands?

What are the keys that determine the relevance a brands?

“Citizens are determining the development of the brands” acording to the researcher Dionisia Mata
ResearchZPortada Izquierda 9 November, 2019 0
0 / 5 (0 votes)

The Abat Oliba Ceu University welcomes the presentation of the ‘Meaningful Brands’ report thanks to the Havas Media agency. Havas agency has been analyzing the keys that determine the relevance of a brand for more than 10 years. This is the only study in the sector that estudies the... Read more
WHAT BRANDS MEANS TO US

WHAT BRANDS MEANS TO US

This year Meaningful Brands took place in Universitat Abat Oliba, in Barcelona. This is a research taken every 2 years and it analyzes the the importance of the brands and its impact in the society. It is developed by Havas Group, one of the most important communications groups in the world.
BlogsCatalunyaTecnologiaZPortada Derecha 7 November, 2019 0
0 / 5 (0 votes)

Katarzyna Sochacka and Albert Rojas Barcelona   Meaningful Brands has been studying the impact of brands for 10 years, where they have analyzed the social transformation. It has been divided in two vectors, the economic crisis and the technological revolution.      Dionisia Mata Prados, sociologist and Insights Director of... Read more
The UAO hosts the ‘Meaningful Brands’

The UAO hosts the ‘Meaningful Brands’

The advertising agency Havas Media group presented the sociological study that expose the relevance of brands in society
CulturaEconomiaSense categoriaTecnologiaZPortada Izquierda 7 November, 2019 0
0 / 5 (0 votes)

The advertising agency Havas Media group presented yesterday at Abat Oliba CEU (UAO) the study meaningful brands. This survey conducted at 350000 aims to know how companies impact society. The presentation took place in Aula Magna at six o’clock with Journalism and Advertising and Public Relation as a spectators. ... Read more

Ús de cookies

Aquest lloc web utilitza cookies perquè vostè tingui la millor experiència d'usuari. Si continua navegant està donant el seu consentiment per a l'acceptació de les esmentades cookies i l'acceptació de la nostra política de cookies, punxi l'enllaç per a major informació. ACEPTAR

Aviso de cookies