Dionisia Mata visited the Abat Oliba University last Wednesday to present the Meaninful Brands study. She is the Insights Director of Havas Media Group. And since consumers want brands with values. Mata presented the international and national Meaningful Brands of 2019. Havas Media is the media division of Havas’ group. And Meaningful... Read more
The Abat Oliba Ceu University welcomes the presentation of the ‘Meaningful Brands’ report thanks to the Havas Media agency. Havas agency has been analyzing the keys that determine the relevance of a brand for more than 10 years. This is the only study in the sector that estudies the... Read more
This year Meaningful Brands took place in Universitat Abat Oliba, in Barcelona. This is a research taken every 2 years and it analyzes the the importance of the brands and its impact in the society. It is developed by Havas Group, one of the most important communications groups in the world.
Katarzyna Sochacka and Albert Rojas Barcelona Meaningful Brands has been studying the impact of brands for 10 years, where they have analyzed the social transformation. It has been divided in two vectors, the economic crisis and the technological revolution. Dionisia Mata Prados, sociologist and Insights Director of... Read more
The advertising agency Havas Media group presented yesterday at Abat Oliba CEU (UAO) the study meaningful brands. This survey conducted at 350000 aims to know how companies impact society. The presentation took place in Aula Magna at six o’clock with Journalism and Advertising and Public Relation as a spectators. ... Read more
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