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Twitch, the world’s largest live streaming platform in 2021

Twitch, the world’s largest live streaming platform in 2021

Twitch receives 17.5 million visitors per day, thus becoming the world’s largest streaming platform in the last six years.
TecnologiaZPortada Izquierda 28 March, 2021 0
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Twitch is the world’s largest live streaming platform and since its inception has specialized in broadcasting videogame games, although it is increasingly offering other types of content, such as music, lifestyle, chats with users or sports. In fact, important clubs such as Real Madrid, PSG or Arsenal have their... Read more
Electric: EQ is here, the new electric era of Mercedes

Electric: EQ is here, the new electric era of Mercedes

Born in 2016, EQ is the new family of hybrid and electric cars from the German brand.
TecnologiaZPortada Izquierda 26 March, 2021 0
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Mercedes Benz could not be left behind. The German giant launched the Mercedes EQ brand in 2016. These electric vehicles want to position Mercedes not only as an innovative and environmentally conscious brand but also as the luxury mobility of the not-too-distant future. What Mercedes is offering us is... Read more
NASA discovers accessible water on the sunlight of the Moon.

NASA discovers accessible water on the sunlight of the Moon.

SOFIA`s Observatory exploration of the Moon superficies rise new questions on the nature of the lunar desert.
BlogsCiènciaCulturaFocusGeneralResearchTecnologiaTelevisió 3 November, 2020 0
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On Monday the 26th of October, the NASA space agency proclaimed to medias the founding of sources of water on another sunlit Moonside. The discovery lead by a group of Engineers has been possible thanks to the Stratospheric Observatory for Infrared Astronomy (SOFIA). NASA says SOFIA detected water molecules... Read more
Shopping app comparing groceries prices

Shopping app comparing groceries prices

With this user-friendly shopping app visiting groceries will become a pleasure
TecnologiaZPortada Izquierda 8 March, 2020 0
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Have you ever dreamt of something which would make your shopping way easier and faster? Some way which would show you quickly where to buy the best and cheapest products in the city? Well, time to stop dreaming – help is already here! With this user-friendly shopping app visiting... Read more
Scooters are increasing among students

Scooters are increasing among students

A controversial mean of transportation
CatalunyaPolíticaSocietatTecnologiaZPortada Izquierda 5 February, 2020 0
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Electric scooters are getting more and more popular among students and young people. They do not contaminate as much as cars or motorbikes. And also, since scooters are smaller, it’s common to take them.  However, they can be dangerous. At least 11 people around Europe  have died in accidents... Read more
Motosharing as a new way of moving between students

Motosharing as a new way of moving between students

Everyday there are more apps that make motosharing possible for people that wants to move faster around the city and pay low rates
EconomiaSocietatTecnologiaZPortada Izquierda 5 February, 2020 0
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Motosharing is nowadays the new trend for people who lives in Barcelona. Not only is an alternative from public transport that can be stressful for people but is also a sustainable way to move around the city. Everything started a few years ago when the concept of motosharing was... Read more
Brands with values

Brands with values

Consumers expect more from brands
EconomiaTecnologiaZPortada Izquierda 9 November, 2019 0
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Dionisia Mata visited the Abat Oliba University last Wednesday to present the Meaninful Brands study. She is the Insights Director of Havas Media Group. And since consumers want brands with values. Mata presented the international and national Meaningful Brands of 2019. Havas Media is the media division of Havas’ group. And Meaningful... Read more
Meaningful brands wanted by 84% of consumers around the world

Meaningful brands wanted by 84% of consumers around the world

Consumers expect meaningful brands to focus on functional, personal and collective benefits, as stated by Havas Media’s study
TecnologiaZPortada Izquierda 7 November, 2019 0
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Meaningful brands do not only sell products. They explore how to improve people’s lives and the role that they play in society.  Havas Media, the media division of the global marketing and communications group Havas, presents a study every year. The analysis, called ‘Meaningful Brands 2019’, reflects consumer’s increasing demands... Read more
WHAT BRANDS MEANS TO US

WHAT BRANDS MEANS TO US

This year Meaningful Brands took place in Universitat Abat Oliba, in Barcelona. This is a research taken every 2 years and it analyzes the the importance of the brands and its impact in the society. It is developed by Havas Group, one of the most important communications groups in the world.
BlogsCatalunyaTecnologiaZPortada Derecha 7 November, 2019 0
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Katarzyna Sochacka and Albert Rojas Barcelona   Meaningful Brands has been studying the impact of brands for 10 years, where they have analyzed the social transformation. It has been divided in two vectors, the economic crisis and the technological revolution.      Dionisia Mata Prados, sociologist and Insights Director of... Read more
The UAO hosts the ‘Meaningful Brands’

The UAO hosts the ‘Meaningful Brands’

The advertising agency Havas Media group presented the sociological study that expose the relevance of brands in society
CulturaEconomiaSense categoriaTecnologiaZPortada Izquierda 7 November, 2019 0
0 / 5 (0 votes)

The advertising agency Havas Media group presented yesterday at Abat Oliba CEU (UAO) the study meaningful brands. This survey conducted at 350000 aims to know how companies impact society. The presentation took place in Aula Magna at six o’clock with Journalism and Advertising and Public Relation as a spectators. ... Read more

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