CatDialeg
CatDialeg
CatDialeg
CatDialeg
Brands with values

Brands with values

Consumers expect more from brands
EconomiaTecnologiaZPortada Izquierda 9 November, 2019 0
0 / 5 (0 votes)

Dionisia Mata visited the Abat Oliba University last Wednesday to present the Meaninful Brands study. She is the Insights Director of Havas Media Group. And since consumers want brands with values. Mata presented the international and national Meaningful Brands of 2019. Havas Media is the media division of Havas’ group. And Meaningful... Read more
Meaningful brands wanted by 84% of consumers around the world

Meaningful brands wanted by 84% of consumers around the world

Consumers expect meaningful brands to focus on functional, personal and collective benefits, as stated by Havas Media’s study
TecnologiaZPortada Izquierda 7 November, 2019 0
0 / 5 (0 votes)

Meaningful brands do not only sell products. They explore how to improve people’s lives and the role that they play in society.  Havas Media, the media division of the global marketing and communications group Havas, presents a study every year. The analysis, called ‘Meaningful Brands 2019’, reflects consumer’s increasing demands... Read more
WHAT BRANDS MEANS TO US

WHAT BRANDS MEANS TO US

This year Meaningful Brands took place in Universitat Abat Oliba, in Barcelona. This is a research taken every 2 years and it analyzes the the importance of the brands and its impact in the society. It is developed by Havas Group, one of the most important communications groups in the world.
BlogsCatalunyaTecnologiaZPortada Derecha 7 November, 2019 0
0 / 5 (0 votes)

Katarzyna Sochacka and Albert Rojas Barcelona   Meaningful Brands has been studying the impact of brands for 10 years, where they have analyzed the social transformation. It has been divided in two vectors, the economic crisis and the technological revolution.      Dionisia Mata Prados, sociologist and Insights Director of... Read more
The UAO hosts the ‘Meaningful Brands’

The UAO hosts the ‘Meaningful Brands’

The advertising agency Havas Media group presented the sociological study that expose the relevance of brands in society
CulturaEconomiaSense categoriaTecnologiaZPortada Izquierda 7 November, 2019 0
0 / 5 (0 votes)

The advertising agency Havas Media group presented yesterday at Abat Oliba CEU (UAO) the study meaningful brands. This survey conducted at 350000 aims to know how companies impact society. The presentation took place in Aula Magna at six o’clock with Journalism and Advertising and Public Relation as a spectators. ... Read more
First Wine Experience in Italy

First Wine Experience in Italy

Tradition, innovation and Love for the wine: learn, play and taste at Mondodelvino wine experience
CiènciaCulturaTecnologia 30 October, 2019 0
0 / 5 (0 votes)

In the heart of one of the most famous Piedmonts wine areas in the world, the Roero, recognized by UNESCO as a “World Heritage Site”, more than a thousand visitors including wine-lovers, sector operators, journalists and many curious people have “baptized” an original multimedia installation. This multimedial experience is designed... Read more
5G technology “can make life easier”, said a technology expert

5G technology “can make life easier”, said a technology expert

Yago Carrera Cortés a journalist in the field of technology solve questions about it.
TecnologiaZPortada Izquierda 8 April, 2019 0
0 / 5 (0 votes)

Yago Carrera Cortés (Barcelona, 1997) a journalist in the newspaper EL MUNDO in the field of technology and previously in the sports sector. The young man is about to graduate in journalism at the private University Abat Oliba CEU. Yago, who has achieved what he set out to do... Read more
Artificial intelligence in the Digital Communication Week

Artificial intelligence in the Digital Communication Week

Javier Anguiano and Ramón López de Mántaras as lecturers.
TecnologiaZPortada Izquierda 30 November, 2017 0
0 / 5 (0 votes)

The fourth week of November was not a common one: in fact, the “Digital Communication Week” took place. This year’s edition was related to Artificial Intelligence. On Tuesday, Javier Anguiano – Industry and Economic Manager of Google in Spain – gave a lecture on that issue, while on Wednesday... Read more
Artificial Intelligence a tool in progress

Artificial Intelligence a tool in progress

Artificial Intelligence in our hands
TecnologiaZPortada Izquierda 30 November, 2017 0
0 / 5 (0 votes)

The University of Abat Oliba discussed a present innovation regarding digitalization. The University has chosen the theme of Artificial Intelligence. The topic was chosen because it is a fairly new technology in our society. The three-day debate regarding artificial intelligence was led by highly qualified individuals in the respective... Read more

Artificial intelligence, what’s next ?

What could the future with artificial intelligence look like?
SocietatTecnologia 30 November, 2017 0
0 / 5 (0 votes)

Several conferences took place at Universitat Abat Oliba on this matter. The 2 guest speakers Ramon Lopez de Mantaras and Javier Anguiano explained everything that needs to be known. Javier Anguiano is manager of industry and finance at Google for Spain. He’s in charge of the support banks towards... Read more
Wikileaks and traditional media: a different way to inform

Wikileaks and traditional media: a different way to inform

Assange’s project developed the manner people look at journalism
TecnologiaZPortada Izquierda 17 November, 2017 0
5 / 5 (1 votes)

The way information is spread changed a lot over the last years. Leaks became more and more common. Wikileaks continued dumping information on the internet. While many people seem eager to find and share information, not everyone agrees on what should be published. With many people agreeing on what... Read more

Ús de cookies

Aquest lloc web utilitza cookies perquè vostè tingui la millor experiència d'usuari. Si continua navegant està donant el seu consentiment per a l'acceptació de les esmentades cookies i l'acceptació de la nostra política de cookies, punxi l'enllaç per a major informació. ACEPTAR

Aviso de cookies