Brands with values
Consumers expect more from brands
EconomiaTecnologiaZPortada Izquierda 9 November, 2019 0 Dionisia Mata visited the Abat Oliba University last Wednesday to present the Meaninful Brands study. She is the Insights Director of Havas Media Group. And since consumers want brands with values. Mata presented the international and national Meaningful Brands of 2019. Havas Media is the media division of Havas’ group. And Meaningful... Read more
Meaningful brands wanted by 84% of consumers around the world
Consumers expect meaningful brands to focus on functional, personal and collective benefits, as stated by Havas Media’s study
TecnologiaZPortada Izquierda 7 November, 2019 0 Meaningful brands do not only sell products. They explore how to improve people’s lives and the role that they play in society. Havas Media, the media division of the global marketing and communications group Havas, presents a study every year. The analysis, called ‘Meaningful Brands 2019’, reflects consumer’s increasing demands... Read more
WHAT BRANDS MEANS TO US
This year Meaningful Brands took place in Universitat Abat Oliba, in Barcelona. This is a research taken every 2 years and it analyzes the the importance of the brands and its impact in the society. It is developed by Havas Group, one of the most important communications groups in the world.
BlogsCatalunyaTecnologiaZPortada Derecha 7 November, 2019 0 Katarzyna Sochacka and Albert Rojas Barcelona Meaningful Brands has been studying the impact of brands for 10 years, where they have analyzed the social transformation. It has been divided in two vectors, the economic crisis and the technological revolution. Dionisia Mata Prados, sociologist and Insights Director of... Read more
The UAO hosts the ‘Meaningful Brands’
The advertising agency Havas Media group presented the sociological study that expose the relevance of brands in society
CulturaEconomiaSense categoriaTecnologiaZPortada Izquierda 7 November, 2019 0 The advertising agency Havas Media group presented yesterday at Abat Oliba CEU (UAO) the study meaningful brands. This survey conducted at 350000 aims to know how companies impact society. The presentation took place in Aula Magna at six o’clock with Journalism and Advertising and Public Relation as a spectators. ... Read more
First Wine Experience in Italy
Tradition, innovation and Love for the wine: learn, play and taste at Mondodelvino wine experience
CiènciaCulturaTecnologia 30 October, 2019 0 In the heart of one of the most famous Piedmonts wine areas in the world, the Roero, recognized by UNESCO as a “World Heritage Site”, more than a thousand visitors including wine-lovers, sector operators, journalists and many curious people have “baptized” an original multimedia installation. This multimedial experience is designed... Read more
5G technology “can make life easier”, said a technology expert
Yago Carrera Cortés a journalist in the field of technology solve questions about it.
TecnologiaZPortada Izquierda 8 April, 2019 0 Yago Carrera Cortés (Barcelona, 1997) a journalist in the newspaper EL MUNDO in the field of technology and previously in the sports sector. The young man is about to graduate in journalism at the private University Abat Oliba CEU. Yago, who has achieved what he set out to do... Read more
Space Race: From A Political Statement To A Marketing Stunt
50 years ago, the Space Race was considered a “giant leap for mankind”. Nowadays, it’s hardly even an attention-grabber… but why?
CatalunyaCiènciaZPortada Derecha 18 March, 2019 0 Since the 1960’s, the Space Race has lost its appeal. Instead of looking up at the moon, people’s attention has now shifted to what’s directly in front of them. The CosmoCaixa of Barcelona is celebrating the 50th anniversary of the first moon landing. The exhibition of this big mission... Read more
Tintin, the first man on the moon
What happens when science fiction overtakes the real science?
CatalunyaCiènciaCulturaSense categoriaZPortada Izquierda 18 March, 2019 0 It’s been 50 years since the Apollo 11 landed on the moon. However, Armstrong and his colleagues were not the first ones to get there. Almost 20 years earlier Tintin had already stepped on it. Tintin is not the only case where the science-fiction overtakes the real science and... Read more
50 years without a moon landing: 5 reasons why
Are we ever going back to our own natural satellite?
CiènciaSense categoriaZPortada Izquierda 18 March, 2019 0 This year marks the 50th anniversary that we – mankins- set a foot on the moon. On July 20, 1969, millions of people gathered around their televisions to watch three American astronauts change history forever. Neil Armstrong, Edwin “Buzz” Aldrin and Michael Collin were the American spacemen chosen for... Read more
Artificial intelligence in the Digital Communication Week
Javier Anguiano and Ramón López de Mántaras as lecturers.
TecnologiaZPortada Izquierda 30 November, 2017 0 The fourth week of November was not a common one: in fact, the “Digital Communication Week” took place. This year’s edition was related to Artificial Intelligence. On Tuesday, Javier Anguiano – Industry and Economic Manager of Google in Spain – gave a lecture on that issue, while on Wednesday... Read more
ESPECIAL DOS ANYS DE COLAU
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