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Meaningful Brands are more relevant than people think

Meaningful Brands are more relevant than people think

Meaningful Brands, the international study, needs to satisfy consumers’ personal, collective and functional benefits, in order to share the same values
BlogsGeneralZPortada Derecha 11 November, 2019 0
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The University Abat Oliba CEU has presented the results of the international study ‘Meaningful Brands’ 2019. Since 2008, this research, which analyzes the spanish market,  has become a guide in an global level. The project reveals the keys to the brands to be relevant for consumers. This edition has... Read more
WHAT BRANDS MEANS TO US

WHAT BRANDS MEANS TO US

This year Meaningful Brands took place in Universitat Abat Oliba, in Barcelona. This is a research taken every 2 years and it analyzes the the importance of the brands and its impact in the society. It is developed by Havas Group, one of the most important communications groups in the world.
BlogsCatalunyaTecnologiaZPortada Derecha 7 November, 2019 0
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Katarzyna Sochacka and Albert Rojas Barcelona   Meaningful Brands has been studying the impact of brands for 10 years, where they have analyzed the social transformation. It has been divided in two vectors, the economic crisis and the technological revolution.      Dionisia Mata Prados, sociologist and Insights Director of... Read more
Keys to make a brand more relevant

Keys to make a brand more relevant

Presentation of the international study in relation to the brand
BlogsSense categoria 7 November, 2019 0
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The presentation of the results to the Spanish market of MEANINGFUL BRANDS 2019 has been a success. This international study reveals the keys to make the brand more relevant to consumers. Since 2008, this study, unique in the sector, has evolved to become a benchmark worldwide. Dionisia Mata Prado,... Read more
The best coffee in Cracow

The best coffee in Cracow

What is the first think which cames to your mind when you want to drink a coffee? But not just a random coffee… We want to drink the best coffee. Obviously you think about cafeteria. Where to go in Cracow?!
BlogsCulturaZPortada Izquierda 31 October, 2019 0
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Still trying to figure it out? Well, we have a great news for coffe lovers! Would you like to try something new but you do not know exactly what and where? For those who are bored of all of the cafeterias which look the same and do not suprise... Read more
Tunato, the newest 100% vegetal food

Tunato, the newest 100% vegetal food

Tunato is the first vegetal alternative food for the raw tuna. The Spanish start-up Mimic Seafood was the one that launched this product to the market and Spain is the first country that is developing it
BlogsSense categoriaZPortada Izquierda 30 October, 2019 0
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This type of food is fashionable in Europe. The creation that mimic seafood has launched in the market, tunato, is the newest one.  This company that work creating alternative vegetable foods also for other seafood, it is a novelty within this gastronomic culture. In that case, tunato is a... Read more
Pork meat unleashes a health emergency

Pork meat unleashes a health emergency

At least 200 people have been hospitalized after consuming pork meat
BlogsZPortada Izquierda 30 October, 2019 0
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Yesterday a routine inspection at the Pontevedra’s Eroski supermarket detected the infection in the pork meat. This problem affects specially  Galicia, because it is the area that consumes more this kind of meat in the whole country. For now, there is no death because of pork, but from the 200 people hospitalized 10 of them... Read more
“The one of the food” of  FRIENDS

“The one of the food” of FRIENDS

FRIENDS is celebrating its 25th birthday, and the serie has decided to show how are made some of their most iconic dishes such as Joey’s meatball sub or Ross’ moist maker.
BlogsSense categoriaTelevisióZPortada Izquierda 30 October, 2019 0
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FRIENDS, the famous American serie based on the life of Joey, Chandler, Phoebe, Ross, Rachel and Monica is celebrating its 25th birthday. Food is one of the “characters” that without realizing, it plays an important role in a lot of its episodes.               ... Read more
Michelin Stars in the Sky is possible with Air France

Michelin Stars in the Sky is possible with Air France

The French airline Air France incorporates two new Michelin-starred chefs to prepare menus its La Première and Business Class cabins
BlogsZPortada Derecha 30 October, 2019 0
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Passengers usually do not enjoy plane food. However, Air France airline take a chance on providing really sophisticated menus in the Business Class and La Première cabins, even in long haul flights. This will be possible by the hand of two Michelin stars chefs, Andrée Rosier and Emmanuel Renaut, among... Read more
Els millors macarrons de Catalunya

Els millors macarrons de Catalunya

El programa de ràdio “Via Lliure” de RAC1 m’encarrega trobar 5 dels millors restaurants on menjar macarrons a Catalunya!
BlogsCatalunya 9 April, 2019 0
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Els macarrons són un plat emblemàtic de la cuina de casa. Recepta que agrada a grans i petits, de gran versatilitat, no sempre és fàcil de trobar-ne de qualitat als restaurants. Aquest era el nostre repte! Un bon sofregit, carn de qualitat, la cocció de la pasta… Tot suma per... Read more
The Irish fighter is here to win the Catalan Rugby League

The Irish fighter is here to win the Catalan Rugby League

Raised in Ireland and fighting in Spain, Niall Farrell wants
BlogsCatalunyaEuropaZPortada Izquierda 7 April, 2019 0
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Niall Farrell (Dublin, 1998) is studying aeronautical engineering, something that he does while combining his studies with his beloved rugby. Since he was very young, he was selected by the Irish team to represent his country. His path in rugby became more noticeable as the years went by. Until at... Read more

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