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Meaningful Brands are more relevant than people think

Meaningful Brands are more relevant than people think

Meaningful Brands, the international study, needs to satisfy consumers’ personal, collective and functional benefits, in order to share the same values
BlogsGeneralZPortada Derecha 11 November, 2019 0
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The University Abat Oliba CEU has presented the results of the international study ‘Meaningful Brands’ 2019. Since 2008, this research, which analyzes the spanish market,  has become a guide in an global level. The project reveals the keys to the brands to be relevant for consumers. This edition has... Read more
Brands with values

Brands with values

Consumers expect more from brands
EconomiaTecnologiaZPortada Izquierda 9 November, 2019 0
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Dionisia Mata visited the Abat Oliba University last Wednesday to present the Meaninful Brands study. She is the Insights Director of Havas Media Group. And since consumers want brands with values. Mata presented the international and national Meaningful Brands of 2019. Havas Media is the media division of Havas’ group. And Meaningful... Read more
What are the keys that determine the relevance a brands?

What are the keys that determine the relevance a brands?

“Citizens are determining the development of the brands” acording to the researcher Dionisia Mata
ResearchZPortada Izquierda 9 November, 2019 0
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The Abat Oliba Ceu University welcomes the presentation of the ‘Meaningful Brands’ report thanks to the Havas Media agency. Havas agency has been analyzing the keys that determine the relevance of a brand for more than 10 years. This is the only study in the sector that estudies the... Read more
Meaningful brands wanted by 84% of consumers around the world

Meaningful brands wanted by 84% of consumers around the world

Consumers expect meaningful brands to focus on functional, personal and collective benefits, as stated by Havas Media’s study
TecnologiaZPortada Izquierda 7 November, 2019 0
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Meaningful brands do not only sell products. They explore how to improve people’s lives and the role that they play in society.  Havas Media, the media division of the global marketing and communications group Havas, presents a study every year. The analysis, called ‘Meaningful Brands 2019’, reflects consumer’s increasing demands... Read more
WHAT BRANDS MEANS TO US

WHAT BRANDS MEANS TO US

This year Meaningful Brands took place in Universitat Abat Oliba, in Barcelona. This is a research taken every 2 years and it analyzes the the importance of the brands and its impact in the society. It is developed by Havas Group, one of the most important communications groups in the world.
BlogsCatalunyaTecnologiaZPortada Derecha 7 November, 2019 0
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Katarzyna Sochacka and Albert Rojas Barcelona   Meaningful Brands has been studying the impact of brands for 10 years, where they have analyzed the social transformation. It has been divided in two vectors, the economic crisis and the technological revolution.      Dionisia Mata Prados, sociologist and Insights Director of... Read more
The UAO hosts the ‘Meaningful Brands’

The UAO hosts the ‘Meaningful Brands’

The advertising agency Havas Media group presented the sociological study that expose the relevance of brands in society
CulturaEconomiaSense categoriaTecnologiaZPortada Izquierda 7 November, 2019 0
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The advertising agency Havas Media group presented yesterday at Abat Oliba CEU (UAO) the study meaningful brands. This survey conducted at 350000 aims to know how companies impact society. The presentation took place in Aula Magna at six o’clock with Journalism and Advertising and Public Relation as a spectators. ... Read more
Keys to make a brand more relevant

Keys to make a brand more relevant

Presentation of the international study in relation to the brand
BlogsSense categoria 7 November, 2019 0
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The presentation of the results to the Spanish market of MEANINGFUL BRANDS 2019 has been a success. This international study reveals the keys to make the brand more relevant to consumers. Since 2008, this study, unique in the sector, has evolved to become a benchmark worldwide. Dionisia Mata Prado,... Read more
Avocado, the new enemy of the forests

Avocado, the new enemy of the forests

The avocado affects forest all over Mexico
MónSense categoriaZPortada Izquierda 1 November, 2019 0
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The avocado –named “green gold” – is a fruit that faces a boom in its use. But, this comes with bad and good things.  Mexico, one of the biggest farmers of avocados, has seen its economy raise. But also faces the destruction of many of its forests. Many blame that... Read more
The Spanish oil Oro Bailén Picual is the best extra virgin olive oil in the world

The Spanish oil Oro Bailén Picual is the best extra virgin olive oil in the world

The fourth edition of the EVOOLEUM World’s Top 100 Extra Virgin Olive Oils Guide prizes Spanish oil
CulturaPortadaZPortada Izquierda 1 November, 2019 0
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Spanish Oro Bailén is the best olive oil in the world, according to the 2020’s EVOOLEUM Top 100 Guide. The editorial group Mercacei published the 2020 edition of this gastronomic handbook and crowns Spain again as the country that makes the best olive oil in the world.   Eight... Read more

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